AMP is a revolutionary term for Mobile website. It is not only the key for website owner but also the key of digital marketer to hike the seo rank by leaps and bounds in mobile devices.
AMP stands for Accelerated Mobile Pages. It is an open source framework developed by Google in collaboration with Twitter. It is a lightweight page where mobile users gets a much-improved experience, image and content is fast, easier to read and more engaging.
Have you ever encounter a slow website taking long time to load, has a messy design, or a confusing layout? AMP solves all this issues, making these web pages not only load very quickly but also in organised way where users easier to read the contents and navigate the page at ease.
AMP framework has three prime parts.
1 AMP HTML: The AMP Framework binds the rules of html tags. For fast loading purpose, certain html elements like forms are not allowed on AMP and it requires streamlined version of CSS.
3 AMP CDN: AMP CDN is also known as AMP Cache, a basic part of AMP platform. It is proxy-based content delivery network (CDN) which fetches AMP content and caches it for fast delivery. By default, the AMP CDN caches all valid AMP content and does not provide an option to opt out. However, you can continue leveraging your own CDN provider on top of AMP cache to customize your content delivery configurations.
After AMP launching, it is generally agreed that media sites do well on AMP. Since the majority of content on media sites is static, these websites have seen significant boosts in organic search traffic. Apart from that Google give better SEO ranking with Rich Card. For the case of eCommerce websites is totally dynamics and changing based on user selections. The jury is out on the how much AMP can boost performance on mobile. All SEO and mobile performance enthusiasts seem to agree that a well-implemented AMP website will:
Significantly increase the volume of organic search traffic.Increase engagement and conversions resulting from faster, better mobile experiences. Reduce the load on your servers since AMP CDN caches and responds to most search results. Provide an opportunity for your content to be featured prominently in AMP carousel on mobile search results.
Once you begin developing AMP pages, it is important to measure their performance. Unfortunately, you can’t meausre AMP performance using the default tracking code for Google Analytics or Adobe Omniture. A special AMP tracking code needs to be appended to the code of your site.
In Conductor Searchlight, you can see which of your results are displayed as AMP on mobile search. Identifying where your AMP pages appear can help you track your successes or shortcomings with AMP. Likewise, you can track your competitors’ AMP pages to address your strategy accordingly.
For More Info Visit AMP For Google.